Positives of Advertising

1. Advertising is a key part of modern business

2. Companies need to tell customers about their products

3. Advertisements inform us about the choices we have

4. Advertising is a creative industry that employs many people

5. Without advertising we would have less choice

6. Without advertising there would be higher unemployment

7. Advertising is a form of modern art

8. People enjoy adverts

Negatives of Advertising

1. Advertising manipulates people

2. It aims to persuade people that buying a product will make them happier

3. Advertisers focus on selling a brand image

4. They use glamorous, successful people

5. We now live in a consumer culture

6. We are persuaded to follow the latest trend

7. We are encouraged to associate certain brands with a higher status

8. Advertisers often aim their marketing at children

9. Children can easily be influenced by advertisements.

10. Children put pressure on parents to buy them things

Opinions about Advertising

1. Advertising should be regulated

2. Advertising aimed at children should be controlled or even banned

3. Unhealthy foods should not be marketed in a way that attracts children

4. Products that can be risk to healthy should display warnings

5. In some countries it is illegal to advertise cigarettes on television

6. Warnings must be displayed on cigarette packets

7. However, advertising is necessary in free market economies

8. It creates demand for products

9. Governments should only censor false information or products that are harmful